With a proposed problem statement in mind, my next step was interviewing men. I purposely select 6 different men – variety of occupations, ages, and personalities. Below are some of the key insights that I found.
Hard to define personal style
Play it safe with colors and patterns
Buy for necessity, not desire
After all of those interviews, two deciding factors seemed apparent: event and outfit. A man's tie was decided by what they were doing and what they were wearing.
Paper prototype testing emphasized that users need an “escape hatch” – a workaround when they don’t want to input an event or outfit. Also, users don’t necessarily correlate a wedding with a navy suit. Users need a way to sort simply and then, add details back in if need be.
The Escape Hatch